MARKETING
NIKE X ANTONIO WILLIAMS
Clemson wide receiver Antonio Williams featured in Nike’s “Can’t Cover Zero” campaign. The phrase "Can't Cover Zero" was featured in a Nike Instagram announcement highlighting Williams' explosive playstyle.
MIZUNO X VALERIE CAGLE
Mizuno Ambassador, Valerie Cagle, partnered with premier equipment brand Mizuno to release the new Pro Select M-Print designed by Valerie Cagle. High-quality craftsmanship and empowering words set this glove apart, shining a light on the importance of mental strength for the whole athlete.
CHIPOTLE X WILL SHIPLEY
In September 2023, former Clemson running back Will Shipley signed a unique NIL deal with Chipotle, leading the downtown Clemson location to temporarily rebrand as "Shipotle". The partnership, which featured custom signage and limited-edition T-shirts, was sparked by Shipley’s public admiration for the brand.
MIDAS X DAVIS ALLEN
Davis Allen partnered with Midas to promote the importance of routine vehicle maintenance and dependable service. The collaboration highlights how preparation and reliability matter both on the field and on the road.
FANATICS X WILL SHIPLEY
As part of his deal with Fanatics, Will Shipley promotes authentic sports merchandise and fan experiences. The collaboration reflects the growing opportunities for athletes in the NIL space.
DICK’S SPORTING X HUNTER RENFROW
Hunter Renfrow teamed up with Dick’s Sporting Goods for a fan engagement appearance as part of a brand partnership. The deal focused on strengthening the connection between the athlete, the retailer, and the local sports community.
MCDONALD’S X EVE JACKSON
Through her partnership with McDonald’s, Eve Jackson shared a social media reel featuring a visit to a local location with friends. The content focused on authentic lifestyle promotion and brand engagement.
LULULEMON X LILLY LIPPEATT
Lilly Lippeatt partnered with Lululemon to promote the upcoming Clemson x Lululemon collection through a social media reel. The content featured a sneak peek of the collection ahead of its release and helped build anticipation for the local product launch.
COKE X EVE JACKSON
Eve Jackson partnered with Coca-Cola to appear in a promotional social media reel advertising the Orange Crush beverage. The content showcased a creative campus marketing concept and her athletic abilities.
